Vietnam climbed three places to 47th in the Global Soft Power Index 2021 thanks to significant improvements in its national brand and socio-economic achievements over the past year, according to Brand Finance Global Soft Power Index Report. Viet Nam seems to have managed all aspects of its perception quite well. Especially the integration and alignment of its nation brand and the brands from the country, according to Samir Dixit, Managing Director, Brand Finance Asia Pacific. The Prime Minister Nguyen Xuan Phuc approved the Viet Nam National Brand Program from 2020 to 2030, which aims to increase the value and rankings of the nation brand while targeting over 1,000 products to become strong national brands. The brands from the country are managed through specific efforts and initiatives undertaken by Vietrade, under their nation mark program “Viet Nam Value”, he added. At a national level, Viet Nam had established diplomatic relations with 187 out of 193 member states of the … [Read more...] about Vietnam jumps three notches in Global Soft Power Index
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“Private” islets on Tri An Lake
“Private” islets on Tri An Lake By Nguyen Vu Moc Thieng Some bungalows on Robincao's islets A Vietnamese singer left the hustle and bustle of urban life to do ecotourism and live in harmony with nature on six islets in Dong Nai Province Farmer and singer Cao Minh several decades ago left his city to reclaim nearly 20 hectares of land in Dong Nai Province’s Vinh Cuu District. Cao Minh soon became a “genuine” farmer, doing all the farm chores by himself, from building houses to driving a bulldozer. However, such a rural lifestyle gradually lost its appeal. Cao Minh wanted to find something new. He later moved to Tri An Lake where he now owns six islets. Calling himself “Robincao,” a new name created by merging Robinson—the main character in a the famous adventure novel “Robinson Crusoe” by England written Daniel Defoe (1660-1731)—with his family name, Cao. Cao Minh’s six islets are four kilometers from the shore. The largest islet covering five hectares is home to … [Read more...] about “Private” islets on Tri An Lake