VietNamNet Bridge - For new cosmetic brands which remain little known, it is not easy to make money. However, according to one businesswoman, the Vietnamese market is ‘easy in terms of customers’. At the Mekong Beauty Show, an exhibition on make-up, beauty care and spas held recently, TVR, a foreign invested cosmetics and food manufacturer, introduced a new biological skin-care mask, made of Ben Tre coconut extract. The product attracted the attention of many visitors. However, analysts say it’s early too say if the product can sell well in Vietnam, where more and more organic beauty-care products have appeared. A survey by Nielsen found that the demand for make-up made of natural materials or organic products in Vietnam is 40 percent higher than in other regional countries. The market analysis firm believes that the products made of chemicals are not the cosmetics Vietnamese are looking for. A survey by Nielsen found that the demand for make-up made of … [Read more...] about Can cosmetics manufacturers make money in Vietnam?
Nielsen vietnam
VN traditional grocery stores remain downbeat over future: Nielsen
Traditional grocery retailers also expressed their great concern about the support from consumers, consumer traffic to their stores and competition from other retailers, according to a survey from Nielsen Vietnam. Retailer confidence index in the first quarter of 2018. Source: Nielsen Vietnam. In urban region, traditional trade accounts for 83% of total sales equivalent to nearly US$10 billion dollars in the fast moving consumer goods sector, confidence level of traditional grocery stores has softened over the last two years, according to Nielsen Vietnam. With more than 1.4 million stores in Vietnam, traditional trade is the largest channel both number of stores and by sales contribution to fast moving consumer goods (FMCG) industry, stated Nielsen Vietnam's latest survey Retailer Sentiment. Nevertheless, the confidence level of traditional grocery stores in the retail industry and their own state of business across Vietnam has been softened over the last two years, especially … [Read more...] about VN traditional grocery stores remain downbeat over future: Nielsen
Vietnam’s traditional retail confidence continue to fall in second quarter
The index showed the confidence of traditional grocery stores in the retail sector was lowest in the last two years slipping from 69 points to 68 points. The report on RCI based on the results of direct interviews at more than 800 traditional grocery stores nationwide with a minimum of 30 product lines on sale aims to have insight into the local retailers’ confidence, their primary concerns as well as their support for leading brands. Director of the Retail Measurement Services at Nielsen Vietnam Nguyen Anh Dung said that the average RCI is 100. Once, the index surpassing 100 points shows optimism among retailers and vice versa. Accordingly, the RCI of the second quarter indicates that they are not optimistic about the domestic retail market’s potential and need more support to attract consumers. While the country has index score of 124 in the latest Consumer Confidence Index released by Nielsen, RCI maintained same. This meant that the optimism of the Vietnamese consumers … [Read more...] about Vietnam’s traditional retail confidence continue to fall in second quarter
A paradox in Vietnam: consumers upbeat, grocers downbeat
By Dat Nguyen  July 19, 2018 | 08:22 am GMT+7 Over half of surveyed grocers said they are not confident in the future of their business. Photo by VnExpress/Giang Huy Consumers are optimistic, but they are not buying much from traditional grocery stores, a new study finds. 52 percent of 800 traditional grocery stores are not confident that they will do good business in the next 12 months, according to a report by market research firm Nielsen Vietnam. This is an increase of 8 percent from the first quarter last year, and their confidence level has been dipping over the last two years, according to the Vietnam Retailer Confidence Index Q1 2018 report. The study found that reduced consumer traffic to the stores and competition from other retailers were the main concerns of the traditional grocery store. This finding “clashes” with a previous Nielsen study which found Vietnamese consumers are more optimistic about their financial status. “The … [Read more...] about A paradox in Vietnam: consumers upbeat, grocers downbeat
Vietnam’s Consumer Confidence Index at highest score: survey
Illustrative image (Source: VNA) HCM City (VNA) - Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances. According to the latest issue of the Conference Board Global Consumer Confidence Survey – in collaboration with Nielsen, a global information and measurement company – this is the highest score on the Consumer Confidence Index Vietnam has reached over the last decade. The survey said countries in the Southeast Asian region normally have higher confidence levels than those in more developed regions. The high confidence in these economies is in keeping with their fast growth and higher potential for further growth. Emerging countries like Vietnam, the Philippines, and Malaysia had an annual average GDP growth of between 5 to 7 percent in the fourth … [Read more...] about Vietnam’s Consumer Confidence Index at highest score: survey
Vietnam consumer confidence in Q1 reaches new high
Rising nine points compared to the fourth quarter of last year on the back of increased positivity about local job prospects and the state of personal finances, Vietnam’s consumer confidence index reached its highest level in the last decade. Photo Nielsen Vietnam This made Vietnam the fourth most optimistic country in the world, according to the latest issue of The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen, a global information and measurement company. Southeast Asia and North America had the highest level of consumer confidence. Consumers in Southeast Asia remained relatively optimistic, with confidence increasing by 2 points from 119 in Q4 2017 to 121 in Q1 of this year. Three out of six countries reaching the highest confidence score were Viet Nam, Philippines and Indonesia. Although the Philippines posted the region’s biggest decline in confidence, down three points, the country still ranked the second most optimistic … [Read more...] about Vietnam consumer confidence in Q1 reaches new high
PM attends Vietnam Canada business roundtable, new FDI position released
PM Nguyen Xuan Phuc called for a new wave of foreign investment from Canada amid improving business environment in Vietnam and CPTPP coming into effect soon while attending a business roundtable in Québec city on Friday. PM addresses the Vietnam-Canada Business Roundtable in Québec city on June 8, 2018 as part of his visit to Canada to attend the expanded G7 Summit. Photo:VGP Regarding recent developmets in Vietnam, the Government chief named several records of the economy, including export values of US$425 billion and foreign investment inflows of US$37 billion last year. Foreign business associations like Eurocham, Jetro, Amcham, Kocham consider Viet Nam as a priority investment destination in ASEAN. Middle class is expected to account for over 34% of the population by 2020 and 64 million Vietnamese are Internet users, ranking 6th in Asia and 12 in the world, said PM Phuc. The number of smart phone users increased by 10% to 84% in 2017 from 2016, according to a … [Read more...] about PM attends Vietnam Canada business roundtable, new FDI position released
In Vietnam, love for snacks is going strong
Consumers in Vietnam love snacks and although competition is getting fiercer, the snack business is expected to keep going strong in the coming years, according to experts in the field. Loan, owner of a grocery store in Go Vap District of Ho Chi Minh City, said among all confectionery her store is offering, snacks are the best-sellers. “Not only kids but youths under 30 are fans of snacks. Sometimes I can sell 200 packs of snacks in just two days,” she said. Hoa, a confectionery wholesaler in the city's District 3, said she earns tens of thousands dollars from snacks every year. “For the past three years, my dealers have reported revenue growth of 10-15 percent each year,” she added. What Loan and Hoa described match the data released by Germany's Statista Market Research Co and Nielsen Vietnam, a global performance management company. Statista said revenue from the snack business in Vietnam hit $354 million last year, up 8.5 percent against 2016. The company … [Read more...] about In Vietnam, love for snacks is going strong
Rural areas – potential market for enterprises: Nielsen Vietnam
Businesses should bring their new products to rural areas as the consumption in the rural market is equal to that of the urban market, Nielsen Vietnam said in its fast moving consumer goods (FMCG) report. With regards to the FMCG performance in rural and urban areas, the report shows that the growth in rural areas was higher than that in urban regions but it was more fluctuated. Total rural FMCG growth increased 6.1 percent year-on-year while total urban FMCG growth rate rose only 4.0 percent year-on-year. Theo VNA … [Read more...] about Rural areas – potential market for enterprises: Nielsen Vietnam
Global e-commerce giants willing to take a hit to expand market share in Vietnam
Vietnam’s blossoming e-commerce market has attracted global retailers such as Amazon, Alibaba and Shopee, but earning a profit in the country is another story. American e-commerce giant Amazon is set to join Vietnam's fast-growing market this month by opening up its platforms to local small and medium enterprises. The company is expected to sign a deal with the Vietnam E-Commerce Association at a forum in Hanoi on March 14. The deal was discussed at a meeting late last year between the association and Amazon, the world's most valuable brand now worth $150 billion, according to Brand Finance Global Ranking. Its development strategy will be revealed at the Vietnam Online Business Forum, which will be held first in Hanoi and then move to Ho Chi Minh City on March 16, and include discussions regarding online shopping trends, tax management and new technologies. Other foreign online retailers have already infiltrated the Vietnamese market. Earlier this year, China's second … [Read more...] about Global e-commerce giants willing to take a hit to expand market share in Vietnam