After forming a partnership with Xiaomi Inc. of China, the Digiworld Joint Stock Company opened the first Mi Store in Vietnam in early January to distribute Xiaomi products like mobile phones, smart watches, portable chargers, LED lamps and vacuum cleaners. Mi Stores are expected to be present in 15 big cities nationwide by late 2018. Customers shopping at a Vinmart supermarket in Hanoi GS25 also opened its first store in District 1, Ho Chi Minh City, last month after establishing a joint venture with Sonkimland to become the first Korean brand to enter the fierce competition among convenience stores in Vietnam. It plans to open more than 2,500 stores in the country in the next 10 years. The market has also witnessed several big mergers and acquisitions (M&As) in the retail sector in recent years, including the respective purchases of the Metro Vietnam and Big C Vietnam supermarket chains by Berli Jucker and Central Group of Thailand. Aside from M&As, many … [Read more...] about Local retail market charms foreign investors