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You are here: Home / Archives for Importance market segmentation

Importance market segmentation

Vietnam an important market, says US pork industry

September 25, 2018 by vietnamplus Leave a Comment

Members of the US’s National Pork Board speak to the media in HCM City on September 24 during a trip to Việt Nam as part of their 10-day visit to several Asian countries. (Photo: VNA)   HCM City (VNS/VNA) - Vietnam is an important market, the US National Pork Board has said. “Consumption of US pork here is on the rise, and this trip offers our industry leaders the unique opportunity to get in on the ground floor and build awareness for US pork and pork products with decision-makers,” Craig Morris, vice president of international marketing at the board, said. He was speaking to the media in HCM City on September 24. He is one of the officials and key leaders of the US pork industry who are on a 10-day trip to Singapore, Vietnam, Hong Kong, and Macau to understand consumer preferences and build relationships with buyers, influencers, retailers, and other key stakeholders. Michael Skahill, a member of the National Pork Board’s … [Read more...] about Vietnam an important market, says US pork industry

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VN an important market, US pork industry says

September 25, 2018 by vietnamnews Leave a Comment

Viet Nam News HCM CITY — Việt Nam is an important market, the US National Pork Board has said. “Consumption of US pork here is on the rise, and this trip offers our industry leaders the unique opportunity to get in on the ground floor and build awareness for US pork and pork products with decision-makers,” Craig Morris, vice president of international marketing at the board, said. He was speaking to the media in HCM City on Monday. He is one of the officials and  key leaders of the US pork industry who are on a 10-day trip to Singapore, Việt Nam, Hong Kong, and Macau to understand consumer preferences and build relationships with buyers, influencers, retailers, and other key stakeholders. Michael Skahill, a member of the National Pork Board’s international marketing committee, said Việt Nam was the fastest growing economy in Asia, and consumers here were demanding food products, leading to more demand for pork products, including … [Read more...] about VN an important market, US pork industry says

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Dairy producers run race in high-end market segment

January 7, 2018 by vietnamnet Leave a Comment

VietNamNet Bridge - Domestic dairy producers are developing their A2 milk cow herds to serve their plan to make A2 milk, starting a new race in the high-end market segment. TH's milk cow farm In late June, both Vinamilk and TH True Milk, the two largest dairy producers in Vietnam, announced the development of A2 milk cows and the launch of A2 milk in the near future. While Vinamilk imported 200 purebred A2 cows, TH True Milk chose to develop 500 A2 cows selected from its herd available in TH's farm in Nghe An province. In Vietnam, A2 cow and A2 milk remain unfamiliar concepts.  Scientists say most primitive purebred cows produced the milk containing only beta-casein A2. After an evolutionary process, beta-casein A1 has appeared in milk.  And now, there are both A1 and A2 protein in milk and so far, fresh milk contains both A1 and A2. In a randomized cow herd, there are about 30 percent of A2 cows. A2 milk has an amino acid sequence close to breast milk, which helps … [Read more...] about Dairy producers run race in high-end market segment

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Three big players vie for status in Vietnam’s automobile market

July 30, 2018 by vietnamnet Leave a Comment

VietNamNet Bridge - In the first six months of 2018, three big players – Hyundai, Toyota and Truong Hai – held three-quarters of the fewer-than-9-seat car market share. On July 10, Hyundai Thanh Cong for the first time released a report on monthly sales. The manufacturer sold 24,557 products in the first half of 2018. Toyota sold 25,829 products of both Toyota and Lexus brands, while Truong Hai sold 32,308 cars of Mazda, Kia and Peugeot brands. Truong Hai ranks first in number of cars sold, followed by Toyota and Hyundai. If reckoning up the number of cars with fewer than nine seats sold by Hyundai Thanh Cong and VAMA’s members, the figure would be 108,360 cars in the first half of the year.  With a strategy on focusing on assembling cars, Hyundai Thanh Cong and Truong Hai are not meeting difficulties in supplies. Hyundai earlier this year stopped four import models to gather strength on assembling cars domestically.  Meanwhile, Truong Hai now … [Read more...] about Three big players vie for status in Vietnam’s automobile market

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Imports of phones, phone parts from China rise

July 25, 2018 by thesaigontimes Leave a Comment

Imports of phones, phone parts from China riseBy Hung Le Xiaomi smart phones are introduced in HCMC - PHOTO: HUNG LE HCMC - Although Vietnam’s imports of phones and phone parts in the year’s first half saw a slight decline, the import value of these products from China picked up, according to the General Department of Vietnam Customs. Data from the customs authority showed that Vietnam imported US$5.99 billion worth of phones and phone parts in the January-June period, down 4% against the same period a year earlier. Among the import markets, imports from South Korea dropped by 12.7% year-on-year to US$2 billion. Vietnam spent US$3.63 billion importing phones and phone parts from China in the six-month period, equivalent to 60.6% of total imports for these products during the period and up 11.8% year-on-year, data from the customs authority showed. The rising import value of these products from China is attributed to the deeper market penetration of Chinese phone … [Read more...] about Imports of phones, phone parts from China rise

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Premium product market to take off in Vietnam

July 6, 2018 by vietnamplus Leave a Comment

Premium products on display at a Vietnam International Premium Products Fair held in HCM City last month (Photo: VNA) HCM City (VNA) - Mollis organic towels of Phong Phu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Vietnam. Doan Anh Dao, sales and marketing manager of the Phong Phu Corporation, said the towels, which are made from 100 percent imported cotton, are strictly inspected by the Control Union from all stages, from input to output to sales and inventory. They are priced 30-40 percent higher than that of normal cotton towels. “Sales of the products via Con Cung shops are very good. At Co.opmart, Big C, Aeon and some Vinmart stores, more and more customers know about the products,” Dao said. According to retailers, sales of Vinamilk organic fresh milk have also been very good since its launch despite their much higher price compared to normal … [Read more...] about Premium product market to take off in Vietnam

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Premium product market in VN set to take off

June 18, 2018 by bizhub Leave a Comment

Mollis organic towels of Phong Phu Corporation have received “very good response” in the market after being launched last year, a sign that premium products are becoming more popular in Viet Nam. Doan Anh Dao, sales and marketing manager of Phong Phu Corporation, said the towels, which are made from 100 per cent imported cotton, are strictly inspected by the Control Union from all stages, from input to output to sales and inventory. They are priced 30-40 per cent higher than that of normal cotton towels. “Sales of the products via Con Cung shops are very good. At Co.opmart, Big C, Aeon and some Vinmart stores, more and more customers know about the products,” Dao said. According to retailers, sales of Vinamilk organic fresh milk have also been very good since its launch despite their much higher price compared to normal products. Realising the potential of the Vietnamese market, many foreign companies via exhibitions and fairs want to seek business partners to … [Read more...] about Premium product market in VN set to take off

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Foreign companies tap into Vietnam’s elderly market

June 4, 2018 by vir Leave a Comment

Foreign companies are increasingly rolling out new products targeting the growing elderly market in Vietnam. Foreign companies sees major opportunities to develop products for the elderly Vietnam is one of the countries with the fastest aging population, the number of individuals aged 50 and above is projected to reachmore than 30 million by 2030.With more adults living longer than before, they are looking to lead active and healthy lifestyles as they get older. Muscle loss has been shown to be a key factor that can interfere with adults' quality of life due to lack of strength. Good nutrition is critical in maintaining muscle health and strength with age. Dairy maker Abbott has recently launched its new Ensure Gold formula with the nutritional ingredient HMB to support muscle health. HMB is naturally found in small amounts in some food and in the body, and levels may decline with age. HMB has been shown to support muscle health. ''As part of our continued long-term … [Read more...] about Foreign companies tap into Vietnam’s elderly market

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Viet Nam dominates Canada’s shrimp market

May 25, 2018 by bizhub Leave a Comment

Consumers in Canada increasingly prefer processed seafood, especially processed and frozen shrimps, due to their high usability. Shrimp dishes are increasingly becoming popular in restaurants too. — Photo ndh.vn Viet Nam’s shrimp export value to Canada reached US$27.7 million by March 2018, a year-on-year increase of 16 per cent, according to Viet Nam Association of Seafood Exporters and Producers (VASEP). For many years, Canada has been among the top 10 shrimp import markets of Viet Nam. Although shrimp exports to Canada has not grown noticeably and continuously, the country is still considered a potential market for Vietnamese shrimp products due to its proximity to the United States and high living standards of the Canadian people. Canada imports an average of over 50,000 tonnes of shrimps every year. From 2013 to date, the volume of shrimps imported by Canada has increased from 48,000 tonnes to 55,000 tonnes. In 2017, shrimp imports value to Canada reached $546.5 … [Read more...] about Viet Nam dominates Canada’s shrimp market

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Mid-end condominium segment has explosive growth potential in Vietnam

January 31, 2018 by robert Leave a Comment

EZ Land is a real estate developer operating under the Affordable Housing Fund, SLP (previously called Key SICAV SIF), an international investment fund from Luxembourg. With a strong capital base from Europe, the developer is targeting the mid-income segment in Ho Chi Minh City. Its first project, HausNeo, is located in District 9 with a total investment of over $25 million. Do Ngoc Olivier Dung, CEO of EZ Land, shares his opinion on the mid-income segment and homebuyers in Vietnam. Together with local real estate companies, many international investors are also targeting the mid-income market, creating fierce competition. Knowing that to be the situation, why did you decide to target this segment? I started investing in Vietnam in the luxury hospitality sector; however, after 10 years of living here, in addition to our expertise regarding similar markets in other countries, I believe that we have the local knowledge now to understand consumers in the mid- income segment which has … [Read more...] about Mid-end condominium segment has explosive growth potential in Vietnam

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