A group of trekking enthusiasts, guided by native highlanders, face mental and physical challenges on the way to the top of a mountain, but feel liberated as they stand in a sea of clouds. Cao Hương recounts the experience. A De is a porter with the heart of a poet. “When you get to the top of the mountain, immerse yourself in the sea of white clouds and inhale deeply, and you’ll get the scent of the forest,” he tells us as we trek to our destination. “It is fresh and stimulating, very comforting and soothing,” he adds. Our destination is the top of the Nhìu Cồ San Mountain, and A De, a resident of the eponymous hamlet located at its foot, is helping us get there. We are a group of people in our late twenties from different places in the lowlands who share a passion for trekking. When we got together a couple of years ago, we looked to conquer the highest mountains in the country, and we trekked more than once to the top of … [Read more...] about On cloud nine atop Nhìu Cồ San mountain
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WB funds water supply projects in Red River Delta Three out of water supply projects using loans from the World Bank (WB) have been put into operation in Hanoi (Illustrative image. Source: VNA)Three out of water supply projects using loans from the World Bank (WB) have been put into operation in Hanoi.The waterworks are built in Co Do and Phong Van communes (Ba Vi district), Hiep Thuan and Lien Hiep communes (Phuc Tho district), and Huong Son commune (My Duc district).The remaining projects in Tam Hung and Thanh Thuy communes (Thanh Oai district) Lien Phuong, Van Tao, Ha Hoi, Hong Van and Thu Phu communes (Thuong Tin district), Trung Hoa and Truong Yen communes (Chuong My district) are expected to be put into operation soon.The facilities have also supplied water to more than 22,000 households of communes adjacent to the targeted localities.The Ministry of Agriculture and Rural Development has coordinated with the WB to carry out a programme on clean water and rural sanitation in … [Read more...] about Social News 26/12
* What do you think about marketing mergers and acquisitions, and why are they happening more these days? Regarding M&A in communications agencies worldwide, the mostactive discipline is digital - with more than twice the number of dealsthan other traditional forms of advertising (PR, activation, research,media etc). While large communication groups arekeen on acquisitions, "traditional advertising agencies" do not featurein most of their considerations. Holding companies are interested inindependent outfits that operate in the technology or new media space.There could be several strategic reasons why agencygroups are keen on acquisitions, including the need to createcapabilities that agencies don't currently have (such as digital) sothat they can offer services that they previously couldn't provide. Besides, when it comes to acquisitions, agencies want to increasetheir top line faster than is organically possible. For our merger, themanagement aims for a combined … [Read more...] about Digital pays dividends for ad firms in Vietnam: Expert
Viet Nam News talks to Tarun Dhawan, managing director of Riverorchid Notch, about the development of digital advertising in Viet Nam and Southeast Asia.What do you think about marketing mergers and acquisitions, and why are they happening more these days? Mr Tarun Dhawan Regarding M&A in communications agencies worldwide, the most active discipline is digital - with more than twice the number of deals than other traditional forms of advertising. (PR, activation, research, media etc). While large communication groups are keen on acquisitions, 'traditional advertising agencies' do not feature in most of their considerations. Holding companies are interested in independent outfits that operate in the technology or new media space. There could be several strategic reasons why agency groups are keen on acquisitions, including the need to create capabilities that agencies don't currently have (such as digital) so that they … [Read more...] about Digital pays dividends for ad firms
My friend, who has entered a Facebook beauty contest based on photos, phoned and asked with a wavering voice, "Should I pay VND750,000-1 million (US$36-48) for gaining 1,000 ‘likes (approvals) for my photo offered by some online providers?"Doan Minh Huong, a student at a Ha Noi-based university, is known as a "hot" girl because she has clear eyes, sharp nose and a naturally beautiful face. All this is revealed in her photo! The winner, who must be the person with the photo with the highest likes, will be awarded the latest version of smart phone Samsung Galaxy S4 worth about VND15 million ($720). However, as the deadline nears, she is frantic that her photo has only received about 500 likes, while some competitors have earned thousands.After hours of Googling, Huong found it wasn't easy to get more . . . . and then the vote providers moved in with their tempting offers. These include paying VND750,000-1 million ($36-48) for 1,000 likes. However, she learned that it could cost her … [Read more...] about The price of beauty?