According to Shinji Hirai, Chief Representative of Japan Trade Promotion Organization (JETRO) in Vietnam, during the Japan Vietnam Festival (JVF) set to be underway from April 17-18 in Ho Chi Minh City, Japanese businesses are keen to bring traditional products to Vietnam such as ice cream, furikake rice spices, natto beans, apple cider vinegar, and eye care masks. These are food items, daily necessities, and cosmetics originating from Japan that are highly appreciated by Vietnamese consumers, e-commerce sites and retailers. Up to 50% of Japanese businesses were connected by JETRO to display their products at this first event to get acquainted with the Vietnamese market. Although the number of products sold in 2020 suffered a fall compared to the previous year, the total sales of these items surged by 5%. Cosmetics, basic necessities, especially Japanese foods are currently being consumed well in Vietnam. Shinji Hirai notes that Vietnamese people's interest in Japanese food is … [Read more...] about Japanese enterprises promote retailing in Vietnam through e-commerce channels