Mai Linh launches cooperative to attract idle cars Mai Linh Group on November 15 will officially introduce and start the operation of Hoa Binh Xanh Taxi Cooperative in HCMC, which will call for the participation of owners of idle cars. According to the group’s press release, the cooperative is expected to offer more choices to the group’s customers. Early joiners of Hoa Binh Xanh Cooperative will be exempt from the management fee until December 31. They will also receive a uniform, free training courses and practicing certificates. After that, they will have to pay the management fee of only 13.9% of revenues for the duration of their contracts. Hoa Binh Xanh Cooperative will share Mai Linh’s taxi booking app and use call center 1055. The cooperative’s taxicabs will not be forced to have bright colors or be repainted in green, the traditional color of Mai Linh. However, they will have a lightbox highlighting the word “Taxi,” the Hoa Binh Xanh logo … [Read more...] about BUSINESS NEWS IN BRIEF 15/11
Delivering quality service balancing customer perceptions and expectations
The 7th international exhibition on technology, equipment and solutions for electricity transmission and distribution (Electric & Power Vietnam 2018) opened in Ho Chi Minh City on September 12. Especially, it is organised in parallel with an international exhibition on renewable energy called “Renewable Energy Vietnam 2018”, contributing to promoting the development trend of electricity in the world. The exhibitions attracted 180 entities from 22 countries and territories across the world, including six groups of international booths supported by international associations such as the Indian Electrical & Electronics Manufacturers’ Association, and Germany’s Federal Ministry for economic Affairs and Energy. The events see big brands in energy and technology industry such as the East Sea Energy Environment Group, the Song La Technical Equipment Co., Ltd, and the Solar Energy. According to BT Tee, General Director of UBM Vietnam, the … [Read more...] about BUSINESS IN BRIEF 13/9
Companies in Vietnam have experienced fierce competition over the last few years, both qualitative and quantitative. Many have been forced to close down while others are still in business but struggling to move forward. The question is how to make a brand not only sustainable but also grow in value in the context of fierce global competition and rapid digitalization. There are many approaches to answering this question. Here I note the three key driving forces for brands: digital transformation, globalization, and brand leadership. In my observation, these forces help grow a company’s brand value if implemented successfully. Customer-centric digital transformation Unlike in the past, customers now have many brand choices for a particular product in Vietnam. Let’s take bakery goods for example. Customers would have previously mentioned Kinh Do in the south or Hai Ha in the north, but today they may name a long list of bakery brands: Top Cake, Tous Les Jours, ABC, … [Read more...] about How best to maintain brand value?