In recent years, high ground clearance vehicles have gradually become the number one choice for the majority of Vietnamese consumers, having grown steadily in number sales and variety over the years. In contrast, the D-class sedan segment has seen low demand and limited variety. Sales of SUV and Crossovers (CUV) vehicles around the price of VND1 billion ($43,135) have risen steadily over the years. While 2014 saw only around 13,000 units sold, sales had more than doubled by 2018 at 24,264 units. 2018 only saw a slight increase over 2017, but this was because a decree on import conditions prevented many firms from importing these vehicles for most of the year. According to the Vietnam Automobile Manufacturers’ Association (VAMA), consumers have a choice of 10 SUV/CUVs in the VND1 billion price range. Car dealers have noted that almost all brands in Vietnam have at least one product in the SUV/CUV segment. Average sales per model was around 3,100 vehicles a … [Read more...] about SUVs, Crossovers dominate high-end segment
Camry models 2018
VietNamNet Bridge - VinFast has caught attention from the public with its impressive presence at 2018 Paris Motor Show. Now it needs to choose a reasonable pricing strategy to conquer the home market. VinFast has made an impressive presence at 2018 Paris Motor Show Analysts are guessing wildly about the prices of the two first models of VinFast. Will they be super cars with BMW’s quality and Mazda’s price? Some observers believe that a high-end car with German quality and Italian design would have a ‘Vietnamese price’.However, VinFast is not strong enough to attract buyers if it is as expensive as BMW. The most likely scenario is that VinFast’s image should be ‘pegged’ to BMW with the quality a bit lower than the German brand and the price higher than Mazda. A Chinese brand also succeeds with this strategy. Debut VinFast had a wonderful performance at Paris Motor Show with the presence of David Beckham at the stall next to the one of … [Read more...] about What will VinFast’s pricing strategy be like?