Prime Minister Nguyen Xuan Phuc has asked forprotection status to be granted to Ngoc Linh ginseng as a national brand at a conference on developing Ngoc Linh ginseng and other medicinal herbs in the Central Highlands province of Kon Tum on September 6. PM Nguyen Xuan Phuc speaks at the conference - Photo: VNA The PM said Ngoc Linh ginseng, which is regarded as anational treasure, could become a source of national livelihood in different aspects, and emphasised the need to raise the values of Ngoc Linh ginseng, both economically and medicinally, protect its purebred gene, and develop geographical indication for the medicinal herb. The Government leader also asked relevant ministries and agencies to assist Kon Tum and central Quang Nam province where Ngoc Linh ginseng is being grown, in implementing their ginseng development strategies. He asked authorities of Kon Tum and Quang Nam provinces to fight against fake Ngoc Linh ginseng and ensure brand protection. The Ngoc Linh … [Read more...] about PM requests protection of Ngoc Linh ginseng as national brand
Brand protect
PM: Ngoc Linh ginseng should be competitive with global brands
PM Nguyen Xuan Phuc made a field trip to a ginseng growing project run by Ngoc Linh Ginseng JSC in Tu Mo Rong district in the Central Highlands province of Kon Tum on September 5. Kon Tum (VNA) – Prime Minister Nguyen Xuan Phuc has emphasised the need to create Ngoc Linh ginseng products that are competitive with famous ginseng brands worldwide. PM Phuc made the request during a field trip to a ginseng growing project run by Ngoc Linh Ginseng JSC in Tu Mo Rong district in the Central Highlands province of Kon Tum on September 5. Stressing the high nutritional values of Ngoc Linh ginseng, the government leader described the medical herb as a natural treasure that can help to improve living standards and generate jobs for local farmers, while also contributing to the State budget. In this spirit, he asked authorities of Kon Tum province to fight against fake Ngoc Linh ginseng and ensure brand protection, recommending that Kon Tum join hands with central Quang Nam province … [Read more...] about PM: Ngoc Linh ginseng should be competitive with global brands
Mainland frauds damage island garlic brand
Packages of registered Ly Son garlic is seen at a shop on the mainland. — VNS Photo Cong Thanh The sale of garlic falsely marked as Ly Son garlic has damaged the brand name of the major crop of the Ly Son Island in recent years. Despite the efforts of local authorities, garlic products from Ninh Hien in Khanh Hoa Province and Phan Rang of Ninh Thuan Province, sold under the Ly Son trademark, have dominated the local market – where the famous crop had been rooted for generations. Poor measures to control fraudsters and a lack of brand protection have added to unfair competition among farm produce. Additionally, the local government has yet to find a solution to the common issue of prices plummeting after a bumper crop. “Islanders saw a bumper harvest this year with total 2,500 tonnes of dried garlic on 300ha of farms, but it could only be sold at VND60,000 (US$2.6) or VND70,000 ($3) per kilo at the island’s centre market. Meanwhile, Ly Son brand garlic was sold … [Read more...] about Mainland frauds damage island garlic brand
Island garlic brand damaged by fake mainland products
Viet Nam News LÝ SƠN ISLAND — The sale of garlic falsely marked as Lý Sơn garlic has damaged the brand name of the major crop of the Lý Sơn Island in recent years. Despite the efforts of local authorities, garlic products from Ninh Hiển in Khánh Hòa Province and Phan Rang of Ninh Thuận Province, sold under the Lý Sơn trademark, have dominated the local market – where the famous crop had been rooted for generations. Poor measures to control fraudsters and a lack of brand protection have added to unfair competition among farm produce. Additionally, the local government has yet to find a solution to the common issue of prices plummeting after a bumper crop. “Islanders saw a bumper harvest this year with total 2,500 tonnes of dried garlic on 300ha of farms, but it could only be sold at VNĐ60,000 (US$2.6) or VNĐ70,000 ($3) per kilo at the island’s centre market. Meanwhile, Lý Sơn … [Read more...] about Island garlic brand damaged by fake mainland products
Tien Giang asks for enhanced protection for star apples brand exported to US
A farmer in Tien Giang Province harvests star apple fruits. The southern province wants brand protection for this fruit to be enhanced. — Photo nongnghiep.vn The southern province of Tien Giang has proposed that the management overseeing the quality of star apples exported to the United States (US) be enhanced. This will help protect the fruit’s brand, as well as the prestige of Vietnamese agricultural products. After getting a green light from the US Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) for the export of star apples to the US in October, Tien Giang shipped dozens of tonnes of this fruit to this country, and received good responses from the US consumers initially. The first shipment arrived at the US in late December. Still, the management overseeing the plantation and quality of star apples must be improved to protect the fruit brand, according to the province. Thus, Tien Giang Province proposed to the ministry of … [Read more...] about Tien Giang asks for enhanced protection for star apples brand exported to US
UNESCO inscription process creates opportunities to ‘brand’ Vietnam
The leader of Vietnam’s team at a recent UNESCO meeting on cultural heritages believes Vietnam ought to inventory and nominate many more traditions for recognition. It’s a way, he says, of protecting the nation’s ‘brand’ – its distinct cultural identity. Early this month, two more Vietnamese musical traditions were recognized by UNESCO, the UN’s economic, social and cultural arm, as intangible cultural heritages of mankind. Pham Sanh Chau, Secretary General of the UNESCO Vietnam Committee, told a VietNamNet reporter about the long meeting in Dubai. The agenda was endless; 111 submissions by 26 countries were considered. Seventy-six were approved as ‘Intangible Cultural Heritages of Humanity,’ among them the Quan ho singing tradition of Bac Ninh province. Another twelve nominations by eight countries were approved for inscription on a list of ‘Intangible Heritages in Need of … [Read more...] about UNESCO inscription process creates opportunities to ‘brand’ Vietnam
FIFA launches 2,500 actions to protect World Cup brand
FIFA has launched 2,500 legal actions around the globe to protect its World Cup brand, a senior official of soccer's governing body said on Thursday. South Africa alone. Almost all concluded cases were settled out of court.Johannesburg City council, rejected repeated criticism that the informal traders who traditionally sell food outside stadiums would not benefit from the tournament.South Africa had particularly strong laws to protect intellectual properly and to punish "ambush marketing" where non affiliated companies try to use the World Cup brand. Source: channelstv.com … [Read more...] about FIFA launches 2,500 actions to protect World Cup brand
The role of law in protecting Vietnamese tourism brand
(Cinet) - On December 04, Tourism Association of Ho Chi Minh City held a workshop to enhance the role of law in protecting brand Tourism.Therefore, the Association has organized workshops with aims represents of the business reflects the problems and damage; same time, propose solutions and proposed amendments,additional specific provisions of the law. From several hundreds of travel companies in 2004, HCM City currently has tens of thousands of travel firms. Besides the advantage of creating diversity in tourism products, many companies have blatantly stolen the famous brands of other firms, leading to confusion for visitors and causing major damage to the victim businesses. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table … [Read more...] about The role of law in protecting Vietnamese tourism brand
Tay Son – Binh Dinh Festival and local “brand name”
Building a local “brand name” is the best way to attract tourists, investment, and cooperation. The upcoming Tay Son-Binh Dinh Festival is an opportunity to build the local “brand name”. * Identifying distinctive features Any province, more or less, has its own advantages. The issue is that we have to quickly identify distinctive features. Unlike - festival city or Da Lat – flower city, Binh Dinh can only show its advantages through unique cultural values such as Tuong (Vietnamese classical drama), martial arts, bai choi, Champa culture, and the potential of sea tourism. Hue Binh Dinh hasn’t still, however, taken full advantage of its potential. There isn’t, for example, any strategy to use values of martial arts in the tourism development. Many martial arts villages in Binh Dinh with distinctive cultural values haven’t been fully restored. Some are operating thanks to the effort of several Masters. Binh Dinh … [Read more...] about Tay Son – Binh Dinh Festival and local “brand name”
Developing Vietnam tourism brand
One of the important targets in the “Vietnam Tourism Development Strategy until 2020, and vision for 2030” program, approved by the Prime Minister, is to build up and carry out tourism marketing strategy and an action plan for tourism development in contribution to improving the sustainable growth of Vietnam’s tourism sector in the process of international integration. According to recent surveys, the market trends of global tourism and tourists’ demands have been rapidly changing with fierce competition among destinations. Especially, the tourism industry is being impacted by the global financial crisis. In this context, Vietnam tourism is facing many challenges such as environmental protection, enhancement of tourism products and services, and shortage of human resources and investment capital. However, Vietnam tourism is still growing, as Vietnam is within Asia Pacific region, one of the fastest growing regions for tourism in the world. At a seminar, … [Read more...] about Developing Vietnam tourism brand