Twelve outlets of Big C, the long-standing supermarket brand run by Thailand’s Central Group, has had its brand identity changed after 22 years in Vietnam. According to the announcement of Central Retail, which is Central Group’s retail subsidiary, seven Big C supermarkets inside apartment buildings were renamed Tops Market, while five Big C hypermarkets were changed to GO! Among that, three Big C supermarkets inside apartment complexes in Ho Chi Minh City, including Big C An Phu, Big C Thao Dien, and Big C Au Co, were the first to have been relabeled. Four Big C supermarkets of the same type in Hanoi, including Big C The Garden, Big C Ha Dong, Big C Nguyen Xien, and Big C Le Trong Tan are set to follow suit by the third quarter of this year. Meanwhile, all five Big C hypermarkets have been rebranded since the end of December last year. The brand identity change took place nearly five years behind the Thai retail giant’s schedule as the firm had originally planned to do so … [Read more...] about Long-standing supermarket brand Big C renamed in Vietnam
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Big C retail brand in Vietnam renamed into GO! and Tops Market
The Hanoitimes - The move ended a retail brand name that has been familiar with local customers for the past 22 years. Central Group Vietnam, the owner of the retail chain Big C Vietnam, has announced its decision to rename the brand into GO! and Tops Market, officially ending a name that has been familiar with local customers for the past 22 years. Big C supermarkets are now renamed into Tops Market. The change was actually delayed by nearly five years against Central Group’s original plan. In 2016, the Thai-based group had completed the acquisition of Big C Vietnam from France’s Casino Group. Central Group is entitled to use the Big C brand in 10 years, but it wanted to change the name right after completing the deal. However, the transition was not easy due to the prestige of Big C brand among local customers. Starting from March 1, 2021, three Big C supermarkets in Ho Chi Minh City, including Big C An Phu, Big C Thao Dien and Big C Au Co have changed … [Read more...] about Big C retail brand in Vietnam renamed into GO! and Tops Market
A hard commitment to soft power
Vietnam is currently going through a growth spurt while entering an era with more modern and people-centred considerations rising in prevalence. What role does “soft power” play in GDP growth as well as regional and global success? Vu Ba Phu, director general of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade Vietnam’s soft power stems from not only the promotion of its own values such as the heroic history, rich culture and traditions, and pacifist foreign policy but also the development and optimisation of a range of new positions and advantages. Amid the difficulties of 2020, the successful dispensing of its dual role as both ASEAN chair and non-permanent member of the United Nations Security Council is testament to the successful application of soft power in Vietnam’s foreign policy. In 2020, the world lauded Vietnam’s rapid response and contributions to regional and international affairs thanks to its ability to grasp opportunities, … [Read more...] about A hard commitment to soft power
Mekong Delta province stops mobile karaoke over Covid-19 fears
Nguyen Thanh Binh, chairman of the Mekong Delta province's People's Committee, on Wednesday said the decision stemmed from mobile karaoke services posing a high risk of coronavirus infection, local media reported. Singing karaoke means many people would use the same mic, which may be an infection source if not properly disinfected, he explained. Those who organize or engage with such services would be dealt with in accordance with existing Covid-19 prevention protocols, he added. Previously on Monday, Binh said the province-wide mobile karaoke ban was also based on the recent coronavirus outbreak in Cambodia, which borders An Giang. Due to the complex situation in Cambodia, there is a high chance more Vietnamese would return home, said Binh. As such, border guards need to be more vigilant to keep out illegal entrants, he stressed. Mobile karaoke often takes place at street restaurants or cafes, operated by a pair, of whom one member would be singing songs and the other trying … [Read more...] about Mekong Delta province stops mobile karaoke over Covid-19 fears
Ten notable scientific and technological events of Vietnam in 2020 announced
The events were selected from the following areas: policies and mechanisms, natural sciences, social sciences and humanities, applied research, international integration, and prominent scientists. This is the 15th year of the vote for the top 10 S&T events, attracting the participation of more than 60 journalists who cover the S&T sector from 25 press agencies. The nomination was assessed by prestigious managers and scientists. Below is a list of notable S&T events in 2020: 1. Prime Minister approves Programme on national digital transformation The Prime Minister on June 3 issued Decision No.749/QD-TTg approving the National Digital Transformation Programme by 2025, with an orientation toward 2030. The approved program has the dual goal of developing a digital government, economy and society while establishing Vietnamese digital technology enterprises that have the potential to go global. The digital transformation in Vietnam has seen more strong developments … [Read more...] about Ten notable scientific and technological events of Vietnam in 2020 announced