Tech

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Viet Nam Online Marketing Forum held in HCM City on Wednesday. Nguyen Phuong Thao, senior manager of Nielsen Viet Nam, said that greater access to smart devices and massive information online could easily intimidate users as it would be difficult to filter and verify information. "Advertisers and marketers are faced with the challenge of providing information that is relevant to customer experiences," she said. “There are already many tools available out there to help businesses boost digital marketing. What they need to do is to make an intervention by connecting with users and providing them with relevant user experiences,” she said. For example, when users book an air ticket online, hotel booking advertisements should be sent to them immediately. In order to make … [Read more...] about Relevant user experiences key to digital marketing

Samsung launches Galaxy Note 9 in two versions, 128GB and 512GB of memory. — VNS Photo Samsung on Tuesday launched the Galaxy Note 9 in the Vietnamese market. Available in two versions, 128GB and 512GB ROM, they are priced at VND22.99 million (US$1,008) and VND28.49 million ($1,249). The phones would be sold starting on August 24 with free upgrades from the 128GB version to the 512GB version offered to the first buyers on the opening day, the company said. This promotion will be available in HCM City, Ha Noi, Da Nang, Can Tho, Ba Ria – Vung Tau, Binh Duong, and Kien Giang. Samsung said customers can pre-order the phone from August 15 to get a free kit worth VND5 million containing a Dex HDMI cable, leather cover and wireless charger. The Note 9 was launched globally on August 8, and comes with many new functions. It has a stylus the company calls the S Pen, which offers users many functions including connecting with the camera. Samsung said developers can even integrate … [Read more...] about Samsung Galaxy Note 9 launched in VN

The Tra Vinh Province People’s Committee has given the go-ahead to three investors to build the Hiep Thanh Wind Power Plant with a total investment of VND3.37 trillion (US$146 million). — Photo nld.com.vn The Tra Vinh Province People’s Committee has given the go-ahead to three investors to build the Hiep Thanh Wind Power Plant with a total investment of VND3.37 trillion (US$146 million). The plant has a design capacity of 78MW from 18-19 turbines, and covers an area of more than 2,700ha in the coastal commune of Hiep Thanh in Duyen Hai Town in the Cuu Long (Mekong) Delta. The investors are Ha Noi-based Ecotech Viet Nam, a renewable energy company, Singapore-based Janakuasa Pte Ltd, and Tra Vinh-based Ecotech company. The plant is the fourth wind energy project receiving in-principle investment approval, according to the province’s Management Board of Economic Zones. — VNS … [Read more...] about Tra Vinh to get a fourth wind-power plant

This year’s programme will run from August 18-24 with the theme "Thang Long Strength – Viet Nam Intelligence" and will include a series of activities in Ha Noi, HCM City and Quang Ninh. — Photo baodauthau.vn The Ministry of Planning and Investment has co-ordinated with various other ministries and agencies to create a programme to connect the country’s innovation networks. The programme aims to attract Vietnamese experts who have trained and worked in countries where IT foundations are well-developed to help reshape the face of Viet Nam’s technological development and promising digital future. Tran Quoc Phuong, director of the Ministry of Planning and Investment’s National Economic Issues Department, said at a press briefing on Friday that the goal of the programme was to share the vision and strategic views of the country’s Party, State and Government leaders on the opportunities to make use of scientific and technological achievements in … [Read more...] about Innovative networks project to take place this month

Viet Nam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August 10 in HCM City. Nguyen Van Chinh, CEO of DatViet Media, said: “In the past few months, spending on traditional media such as TV and newspapers show signs of decline.” Spending on traditional media showed a 45 per cent growth rate from 2012 to 2013, but only 2 per cent growth in 2017 compared to 2016. Advertising on cable and online news website is on the rise, as more time is being spent every day on the internet and mobile phones, he said. In addition, more Vietnamese use smartphones and have access to the internet, with 67 per cent and 52 per cent of the population using the internet and social media on mobile devices, respectively, as of January. Internet access is also developing in rural areas, he added. The younger generations rely on digital and mobile devices more so than older … [Read more...] about Online, digital advertising on the rise

Base is a technology platform, which is built to unify enterprise management and operation. — Photo viettimes.vn The Startup Base of CEO Pham Kim Hung completed the first round of fundraising with the participation of two large investment funds, VIISA and 500 Startups. Tran Anh Dung, MOG CEO, and two other individual investors will also participate in the transaction. Although the investment amount has not been disclosed, Hung said that Base would use the money to improve quality and product performance. "The core of Base is our products, so we will concentrate all resources to bring our customers better products. As planned, we will begin to conquer the Southeast Asian market from mid-2019," Hung said. Base is a technology platform built to unify enterprise management and operation. Pham Kim Hung has a lot of experience and is renown in the development of technology products. Having won the golden prize at the international mathematics Olympiad, Hung graduated from Stanford … [Read more...] about Startup Base funded by VIISA and 500 Startups

VNPT and Maritime Bank signed a comprehensive co-operation agreement on deploying new technology to customers. — Photo vietnamplus.vn The Viet Nam Posts and Telecommunications Group (VNPT) and Maritime Commercial Joint Stock Bank (Maritime Bank) signed an agreement on deploying new technology to customers on Wednesday. Under the deal, the two sides will promote joint venture activities and contribute capital to support each other to develop their business. VNPT will provide telecommunications, information technology and other services at competitive prices, focusing on service quality, safety and technical assistance for Maritime Bank. Meanwhile, Maritime Bank will work with VNPT to provide electronic payment services with VNPT Pay. The two sides will build and deploy new technology and apply information technology and promotion programmes. In addition, VNPT and Maritime Bank will support each other in infrastructure, services and finance to boost network development and … [Read more...] about VNPT and Maritime Bank sign comprehensive co-operation agreement

Both Asanzo and VTVcab have a large number of customers in over 64 provinces and cities nationwide. — Photo nguoitieudung.com.vn Asanzo Viet Nam JSC signed a co-operation agreement with the Viet Nam Cable Television Corporation (VTVcab) and NextMedia on the application of VTVcab ON on Asanzo’s smart devices. With VTVcab ON, Asanzo smart television users will not only be able to watch scheduled programmes, but will also be able to watch missed shows. In particular, VOD (Video on Demand), which is used by 91 per cent of Vietnamese (according to the Nielsen Global Video-on-Demand survey), is also satisfactory. Pham Van Tam, Asanzo chairman said that Asanzo was proud to be associated with VTVcab to bring high-quality television and entertainment experiences that meet the needs of Vietnamese users. Both Asanzo and VTVcab have a large number of customers in over 64 provinces and cities nationwide. "I hope this co-operation will help create pure Vietnamese products with high … [Read more...] about Asanzo, VTVCab, NextMedia sign deal

Vietnamobile Telecommunications JSC (Vietnamobile) has announced it is reducing its subscribers’ phone numbers from 11 digits to 10 by changing two of the prefixes from September 15. — VNA/VNS Photo Vietnamobile Telecommunications JSC (Vietnamobile) has announced it is reducing its subscribers’ phone numbers from 11 digits to 10 by changing two of the prefixes from September 15. According to Decision 798 of the Ministry of Information and Communications, all service providers have to effect this change between September 15 and November 14 this year. The prefix 0186 will change to 056 while 0188 will change to 058. The remaining digits in phone numbers will remain unchanged. Vietnamobile will allow calling on both the old and new numbers for 60 days (until November 14, 2018). After that, until July 1 next year, a recorded message will instruct customers to dial the new numbers. Vietnamobile will provide full support to its subscribers during the transition period. It … [Read more...] about Vietnamobile subscribers to lose 1 digit in their phone numbers

Viet Nam needs an enormous amount of energy to feed its development, but relying on coal and hydropower is not the answer, and with new measures still at an early stage, experts are concerned about the future. Viet Nam’s demand for energy rises by an average 9.5 per cent year-on-year in the last 15 years, reaching 13 per cent increase in 2006-11 and 11 per cent in 2011-16 period. According to Viet Nam Energy Outlook 2017 report released last September, imported energy could account for 37.5 per cent of its total supplies in 2025 and more than half (58.5 per cent) in 2035. Vietnamese economy has transformed itself from an agrarian economy which relied primarily on traditional biomass fuels, to a modern mixed economy, one of the fastest growing ones in the world, resulting in rapid changes in the energy sector. According to the Electricity and Renewable Energy Department under the Ministry of Industry and Trade (MoIT), oil, coal, natural gas, hydropower and non-commercial biomass … [Read more...] about Challenges facing Viet Nam in ensuring energy security