The largest Dutch supermarket chain, a restaurant in Canada, and a US fast food brand have been threatened with a boycott because they have provided nonstandard Vietnamese dishes. The product labelled as ‘Vietnamese Pho’ at the Dutch chain Albert Heijin (AH), the largest supermarket chain in the Netherlands, had to remove products labelled as 'Vietnamese Pho' from its shelves after negative backlash from customers. A customer said the supermarket provided chicken thighs, while the ingredients of the "authentic" pho are sliced beef or chicken. She wrote a letter to the AH board of directors and expressed her feelings about the “so-called Vietnamese pho”. Vietnamese pho is a dish famous all over the world and people, if wanting to learn about it, just need to look it up on the internet. In 2020, Pho King Bon, a well known restaurant in Montreal, Canada also triggered anger among netizens when naming some dishes in a way that outraged Vietanm. The pho dishes in its menu had the names 'Pho Kyu', 'Pho Kme', 'Pho Kit', 'Pho King Good', which, if misread, could make people think of swearing in English. The restaurant guided customers to spell 'bun thit nuong' (vermicelli with grilled meat) into a… Read full this story
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