Charles Darwin, the greatest biologist in history, once said, “It is not the strongest of the species, nor the most intelligent that survives. It is the one that is most adaptable to change.” Throughout about 20 years of development in the brokerage market, Century Land JSC (CenLand) is today one of the largest real estate brokers in Vietnam, after experiencing a long series of ups and downs. COVID-19 has brought a world that is less open, less prosperous, and less free. When things change, if firms do not adapt quickly, even giants can face the risk of collapse. Thanks to fast and decisive adjustments to the changed circumstances, the company is seizing opportunities to overcome challenges towards sustainable development. Brokerage is the core value At the recent conference on the company’s business plan for 2020, CenLand chairman said, “Brokerage is always CenLand’s core value, so maintaining and even strengthening our sales force is a vital task.” The sales force of CenLand receive regular training to hone their skills The strategic sales force of CenLand includes 2,000 STDA sales executives and the CenHomes special sales team. In addition, CenLand has tens of thousands of realtors from connected agencies and authorised agents…. Read full this story
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