Tesla still has to figure out how to become consistently profitable, reduce quality problems in its luxury cars and more quickly turn alluring prototypes into mass-produced vehicles.One area where it hasn’t had much to fret about: competition.Over the last year or so, several automakers, including Audi, Jaguar and Porsche, have added heralded new models intended to cut into Tesla’s electric dominance. But they have barely made a dent, at least in the United States. Sales of the Jaguar I-Pace, an electric sport utility vehicle similar to the Tesla Model Y, have totaled just over 1,000 this year. Porsche has reported similar sales for its electric sedan, the Taycan.Audi, which has grown steadily in the United States over the last decade, introduced an electric SUV, the E-tron, last year, and sales have sputtered. So far this year, Audi has sold just under 2,900. In many states, the car is advertised at prices 13% or more below its list price — unusual for an Audi.“Obviously from the numbers we’re seeing, these cars aren’t setting the world on fire,” said Karl Brauer, an independent auto analyst. “It was a mistake to think that just because these cars were on the market that people… Read full this story
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