This summer’s high street fashions have more in common than styles and colors. From the pink puff-sleeved dream going for just €19.99 ($22.52) at H&M, to Zara’s elegant €12.95 halter-neck dress, clothing stores are alive with cheap organic cotton. “Sustainable” collections with aspirational own-brand names like C&A’s “Wear the change,” Zara’s “join life” or H&M’s “CONSCIOUS” are offering cheap fashion and a clean environmental consicence. Such, at least, is the message. But is it really that simple? Going green, or just greenwashing? “Fashion brands are capitalizing on the fact that consumers are interested in buying fairly and ecologically produced items,” said Katrin Wenz, an expert in agriculture at Friends of the Earth Germany (BUND). “Organic cotton is certainly a step in the right direction, because neither genetic modification nor synthetic pesticides can be used in its production. But these own-brand sustainability labels rarely tell us anything about what happens later on in the production chain.” Many big brands have their own ‘sustainable’ ranges Viola Wohlgemuth, a textiles expert at Greenpeace says companies create their sustainability labels and criteria themselves. “Sustainability is not a protected or specific term, which leaves the door wide open for so-called greenwashing,” she told DW. Read more: Zara’s fast-fashion problems in focus Independent certifications trustworthier Both experts… Read full this story
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