Lê Đức Hiệp has created posters for many Vietnamese blockbusters. Photo Hiep Le Duc Facebook By Lương Thu Hương The posters for many Vietnamese blockbusters such as Song Lang, Cô Ba Sài Gòn (The Tailor) and Tấm Cám: Chuyện Chưa Kể (Tấm Cám: The Untold Story) have gone viral and attracted increasing numbers of people to cinemas. But not many of them know that they were created by Lê Đức Hiệp, who is currently working as a creative director at Business Woman magazine. Film poster design is not a new concept in Việt Nam, but it has been thriving for the past three years since both producers and distributors have increasingly realised their significance in media campaigns for their films. However, the number of film poster designers in the country is still low. Hiệp is one of the few and is known to many film producers. In the past four years, he has created posters for 21 Vietnamese films. Born in the northern province of Hải Dương and now based in Hồ Chí Minh City, Hiệp has spent 12 years working as a graphic designer. Not professionally trained as a film poster designer, he was first introduced to the job after several invitations from his friends including renowned film producers… Read full this story
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