Halfords enjoyed a surge in bicycle and scooter sales over the Christmas period, bolstered by the popularity of electric models and its partnerships with Disney and Trunki, with a record number of children’s bikes sold. The UK’s biggest bike retailer said sales of electric bikes and scooters jumped 96% year-on-year in the 14 weeks to 3 January. They now make up 13-14% of total sales. Overall bike and scooter sales rose 5.9% at established stores. Halfords built 86,000 bikes in the week before Christmas alone. The firm developed a new range of Trunki folding children’s scooters and balance bikes and launched 48 children’s’ bike models overall in the past quarter. The popularity of cycling has soared in Britain in recent years. Graham Stapleton, the Halfords chief executive, said: “People want to get healthier. People are looking for alternative modes of transport with the climate on their minds.” He said electric bikes had lured older customers back to cycling. In the run-up to Black Friday Halfords launched what it called the UK’s cheapest e-bike, priced at £379. The UK government confirmed in June that e-bikes would be eligible for the Cycle to Work scheme, in which staff can get bikes –… Read full this story
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