Vietnamese consumers may soon be able to enjoy the results of the historic merger (Photo: Le Toan) Under the deal announced last week, Vingroup’s VinCommerce and VinEco arms will merge into Masan Consumer Holdings, the retail consumer business of Masan Group, to help establish a leading consumer retail group with a network of over 2,600 supermarkets and convenience stores in Vietnam, in which Masan will take control, while Vingroup will be a minor shareholder. The value of the deal has not been disclosed so far, but it may be the largest mergers and acquisitions (M&A) deal of 2019, igniting a competitive retail war. Looking into the deal, Vietnam director at the Institute of Certified Management Accountants (CMA) Long Phan said, “The deal brings benefits to both sides. Masan holds a manufacturing ecosystem with 180,000 points of distribution of consumer goods and subsidiaries like Vinacafé Bien Hoa, Vinh Hao Mineral Water, and Masan Meatlife. VinCommerce owns a chain of supermarkets and convenience stores, and VinEco has 30,000 hectares of agricultural land.” He explained that under the agreement, Masan will have access to an extensive retail system to complete its distribution and retail channels. The group can also reduce the impact of… Read full this story
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