Black Friday kicks off on Friday, November 29, marking the official start of the Christmas shopping season. But what is the Black Friday phenomenon – and how can you make sure you bag the best bargains? BLACK FRIDAY Black Friday is the name given to the Friday after Thanksgiving Day in the US that is celebrated on the fourth Thursday of November. For decades now, that date has been considered the official start of the holiday retail season, and over the years, retailers started holding in-store sales to mark the event. But as the trend of online shopping took hold, Black Friday sales also started popping up on e-retail sites, and today it has become one of the biggest online shopping events of the year. It is followed by Cyber Monday three days later, which means the sales actually stretch on for many days of savings. HOW BIG IS IT? According to Adobe Analytics – which tracks transactions for the top US retailers – a staggering $US6.22 billion in online sales was made during last year’s Black Friday sale. It was a considerable jump from $US5.03 billion in 2017, with Aussies spending a total of $200 million that year. And… Read full this story
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