The way coffee is bought and consumed in Vietnam is changing as new players work hard to get their name out there. Vietnam’s coffee market has seen the arrival of two newcomers in Ho Chi Minh City in the last two years: Guta Vietnam with small blue shops and mobile trolleys on the street selling coffee and CoffeeBike with orange shops and motorbikes selling coffee. The two brands have popped up in many corners of the city and won favor among savvy customers and millennials, with both focusing on opening outlets and offering clean coffee, low prices, and takeaway services. After only a few years, the “coffee-on-the-street” model of the two brands has borne fruit. Guta Vietnam’s revenue is growing about 200 per cent a year, CEO Mr. Nguyen Minh The told VET. “We expect to retain this growth and expand our brand identity in the next few years.” The chain now has 43 outlets of 10-50 sq m each in the southern city. CoffeeBike, meanwhile, has 20 motorbike sales points after three years in business. Investment in marketing accounted for about 30 per cent of revenue in the beginning as brand identity in the food and beverage sector is… Read full this story
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