We know that technology has historically been a field dominated by men. But things are starting to change. Whether they’re helping you learn about your body, or arming you with the tools to navigate the internet better, a whole swath of female coders, makers and engineers are making sure the technology we interact with works for everyone – not just men. The space seeing the most action is one called “femtech”. Short for “female technology”, it’s a category of technology that encompasses products, apps and other digital services from companies focused on women’s health. This includes everything from fertility and periods, to sex and pregnancy. The term femtech was coined by Ida Tin, founder of menstruation app Clue, which enables people to track things such as their weight, moods, sleep, energy, cravings and bleeding. It is now a market expected to be worth $50bn (£39bn) by 2025 [pdf]. One woman who has changed the space dramatically is Tania Boler, founder of Elvie, a company that sells two products: their first, launched in 2014, is a pelvic floor trainer that allows women to do kegel exercises (repeatedly contracting and relaxing the muscles that form part of the pelvic floor) and is… Read full this story
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