After Uber retreated from Vietnamese market, Grab has ruled the roost in the ride-hailing market. Not long after that several Vietnamese ride-hailing apps continuously made debut. However, only when Go-Viet app appeared, did Grab meet its match. The battle for ride-hailing app supremacy between the two businesses has become increasingly fierce and yet to know the winner. The ride-hailing market in Vietnam recently welcomed a new player – Be – with two first major services: motorbike and car rides. Be run by Vietnamese star-up BeGroup aims to provide services in 15 cities and provinces this year and all 63 cities and provinces nationwide by 2020. The company so far has had 30,000 partner drivers and its app has had more than 3 million downloads. Mr. Tran Thanh Hai, CEO of BeGroup, said that his company’s competition strategy will not aim to offer super low fare rate but to focus on improving service quality and loyalty of partner drivers. Partner drivers of Be will have insurances, receive preferential discount and support for duration of service so that they will provide services professionally and be loyal to the company for a long time. Mr. Hai said that partner drivers are the core… Read full this story
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