A now legendary promotional video featuring ten top models (among them Insta-famous Bella Hadid, Hailey Baldwin, and Kendall Jenner) partying and posing on beaches and yachts, along with a social media campaign which saw 400 influencers globally, at the very same moment, post an image of a mysterious orange tile, ignited a buzz which saw 95 per cent of tickets sold within four hours. But it was all a lie. Fyre Festival was a multi-million dollar scam, spearheaded by a charismatic conman who used social media and its influencers to promote a fantasy, which would ultimately be exposed, painfully and in real time, by those same influencers and rich kid festivalgoers on those same social media channels when they finally landed on the remote island of Norman’s Cay and witnessed the chaos. To the casual observer watching the disaster unfold across Twitter, Instagram, Facebook, and Snapchat, the urge to chuckle at the misfortune of those rich kid Millennials pulling ugly cry faces as they realised their luxury accommodation was comprised of disaster relief tents (still sodden from a torrential downpour on the eve of day one), was overwhelming. An image tweeted by one dissatisfied partygoer of the supposedly gourmet food… Read full this story
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