It’s easy to view the automotive industry as a rolling cliché – a slow, meandering one. We’re always told about how the giants are struggling to meet the ever-growing needs of a dynamic, upwardly mobile generation, how even the most efficient, fast-moving carmakers take years to bring a new car from sketch to showroom. Let alone the challenge of building an entire company from scratch in this cutthroat, ultra-competitive landscape. Try telling that to the people behind VinFast, Vietnam’s first proper carmaker. The nascent automotive startup, propelled by the might of the country’s industrial powerhouse, is working at a pace that is unlike anything the established players have ever seen – certainly not from past wunderkinds like Japan, South Korea or even China. It’s got a fitting name, then. VinFast is the brainchild of Vingroup, the largest privately-held conglomerate in Vietnam. The name will be unfamiliar to those outside the country but the company has an enormous presence in the lives of those within, taking care of everything from retail and real estate to education and medicine. Its stated aim is to enrich the lives of the Vietnamese, every step of the way. Its chairman Pham Nhat Vuong got his… Read full this story
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