On October 18, TEKCOM Corporation introduced its new chief executive officer, Nguyen Van Vu. Along with this announcement, the corporation launched a new identity, leveraging a new set of vision and core values together with the visual aspects of branding – a compass for the development of TEKCOM in the near future. Blue representing sustainability and yellow representing innovation Via this renovation, the coporate aims to reinforce TEKCOM leading position and enhance its worldwide reach in the industry. The new identity’s design was inspired by wood panels piling up and shaped into a cubical letter “T” standing diagonally, symbolising the ambitious vision of being a sustainable market leader in woods and associated products. Moreover, the colour elements of TEKCOM blue – representing sustainability – and TEKCOM yellow – representing innovation – other than creating a modernistic and unique impression, also convey the brand’s passion to be a game-changer in providing innovative solutions for construction and architectural design, nationally and internationally. TEKCOM’s decision to change the corporation’s identity is not only meant to enhance the corporation’s image and reputation, but also to elevate TEKCOM’s stature to an entirely new level. Specifically, TEKCOM is striving towards owning the highest market share in the country and region by building effective supply chain management and non-stop renovations, delivering solutions that go beyond customer’s expectation. CEO Vu Nguyen stated: “Within the next few years, TEKCOM Corporation aspires to the vision of being a sustainable market leader in preferred woods and associated products, as well… [Read full story]
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