VietNamNet Bridge – After the departure of Uber, the battle in the ride hailing market has heated up with the participation of many newcomers. Joining the market, FastGo and Go-Viet applied two major tactics – offering ‘next-to-nothing fee’ and using the motto ‘Vietnamese use Vietnamese apps’. Go-Viet bears the management hallmark of Go-Jek and its Malaysian origin, but the brand still tries to win Vietnamese hearts by saying ‘buy Vietnamese’. Meanwhile, its promotion campaign under which passengers only paid VND5,000 for trips less than 8 kilometers, caught special attention from the public. After the departure of Uber, the battle in the ride hailing market has heated up with the participation of many newcomers. The marketing formula proved to be effective. Nadiem Makarim, CEO of Go-Jek, said that Go-Viet has 35 percent of the motorbike hailing market share in HCM City, and the app has got 1.5 million downloads after six weeks of launching. Meanwhile, the figure has raised doubts among analysts who commented that the figure is unbelievably high, and this could be just a ‘skill’ used by the brand to attract more drivers and investments. FastGo, belonging to NextTech Group of Technopreneurs, has also been making every effort to attract customers. By introducing its partner, the new strategic investor VinaCapital Ventures, FastGo wants to position itself as an e-hailing app developed by Vietnamese and supported by well-known financier. While newcomers are running sale promotion campaigns, Grab is silently showing the firm stuff of a ‘giant’. While its rivals declare… [Read full story]
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