Saigon Nutri-food JSC, a wholly owned subsidiary of Masan Consumer Corporation – one of Vietnam’s largest branded food and beverage companies, has just formed a strategic partnership with Jinju Ham Limited, a leading Korean branded processed meat company. Masan Consumer ’s portfolio features some of Vietnam’s most loved brands such as Chin-su and Omachi This was announced today by Masan Consumer, a subsidiary of Masan Group – one of Vietnam’s largest private sector companies. Accordingly, Jinju Ham has acquired a 25 per cent stake in Saigon Nutri-food JSC (SNF) via a primary issuance. The entity will be renamed Masan Jinju. The strategic partnership will create significant synergies that will ultimately benefit Vietnamese consumers: combining Jinju Ham’s cutting-edge know-how with Masan’s deep understanding of Vietnamese consumers and brand building capabilities. The strategic partnership will create significant synergies that will ultimately benefit Vietnamese consumers. “Our aim is to improve Vietnamese consumer’s meat experience by providing innovating and delicious products. We will not only develop products that are delicious, but will focus on nutrition and affordability,” said Truong Cong Thang, chairman and CEO of Masan Consumer. “This partnership aligns with our mission to enhance the daily physical and spiritual lives of 90 million Vietnamese consumers. I look forward to partnering with Jinju to transform the processed meat segment and deliver on our mission in the near future,” Thang added. In the words of Park Jungjin, CEO of Jinju Ham, Vietnam’s processed meat market has the same dynamics as Korea and China 20… [Read full story]
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