Deep discounts wooed more than 154 million shoppers from Thanksgiving Day through Sunday, up from 151 million last year, according to the National Retail Federation and Prosper Insights & Analytics.But the standout this holiday weekend was the spike in online shopping, which broke records as shoppers scouted deals on their tablets before heading to the mall or made a final purchase with the click of a button.The federation found in its survey that 43.8% of consumers shopped online during the four-day span, a 4.2% uptick over 2015. And Black Friday online sales topped $3 billion for the first time, jumping 21.6% over last year to $3.34 billion, according to Adobe Digital Insights. Meanwhile, mobile shopping saw its biggest day ever, accounting for $1.2 billion in revenue – a 33% jump compared to 2015.“Black Friday may have just dethroned Cyber Monday’s position as (the) largest online shopping day of the year,’’ Tamara Gaffney, principal analyst and director for Adobe Digital Insights, said in a statement.In-store traffic didn’t appear to fare as well. The federation said that while 40% of consumers shopped at a store this holiday weekend, that was down 3.7% from last year. And preliminary data from analytics firm RetailNext found that in-store net sales dipped 10.4% on… Read full this story
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