The Race For Shopping Space By Quoc Hung Despite the global economic slowdown and high domestic inflation, the distribution market in Vietnam has continued to grow and offered much room for expansion. Apart from big cities, distributors are seeking prime sites in provinces to expand operations. Prime sites play a vital role in the survival and success of a commercial building and supermarket, in addition to professional management. In their business strategies, distributors are always keen on big cities with high purchasing power such as HCM City, Hanoi, Haiphong, Danang and Can Tho. However, it is not easy to set up shop in these cities, especially in Hanoi and HCM City. Compared with foreign counterparts, local enterprises seem to gain an upper hand in this business, as they have ample knowledge about the market and extensive relations that enable them to find a good site. In addition, they are not being restricted in the number of supermarkets and shopping centers opened in a certain area. Big cities Saigon Co.op, Vietnam’s leading retailer, has been very successful in business expansion in HCM City. The company currently has 23 big Co.opMart stores through out the city, in addition to the Co.opFood stores…
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