After a long career at Audi, Cadillac boss Johan de Nysschen sat with Motor Trend to discuss where the surging American luxury brand is headed. What can we take away from the Escala concept, especially as it was made in a production studio rather than a design shop? Being that it’s built on the Omega architecture, it is far easier to turn into a production car than any of its predecessors. From an architectural, practical, execution point of view, (the Cien and Elmiraj) couldn’t be done. And this one can be done. The CT6 is a competitive flagship car, but the aspiration the team and I have for Cadillac is that we have to reach higher. Whether it’s in the form of a large luxury four-door sedan or a stunningly executed crossover, we will let the market tell us. Is Escala more than a design concept? Cadillac has pushed bold, courageous design for quite some time, but it needs to evolve. Must be evolutionary, not revolutionary, because if it’s revolutionary, then it disconnects people from what they associate with the brand. And it distances us from our current portfolio, which is not a smart move. When you look at (the… Read full this story
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Cadillac’s Johan de Nysschen on Escala, Cue, and How the Brand Can Improve have 290 words, post on www.motortrend.com at October 9, 2016. This is cached page on VietMaz. If you want remove this page, please contact us.