Black social-media users are nearly as twice as likely as whites to see race-focused content on social media, according to a Pew Research Center study published on Monday. The study, “Social Media Conversations About Race,” showed that there is a stark divide in how black and white Americans talk about race on social-networking sites like Facebook and Twitter. Sixty-eight percent of black social-media users surveyed by Pew report seeing at least some race-related posts on their feeds, while only 35% of white users do. The gap isn’t limited to what users see, but also to what users post. Twenty-eight percent of black social-media users told Pew that most or some of what they post is about race or relations, compared to 8% of whites. Nearly two-thirds of white users said that nothing they post or share pertains to race, according to the study. It is perhaps unexpected that Pew found that people who regularly talk about race tend to see and share race-focused posts on social media, given that Facebook’s news-feed algorithm adapts to user behavior. What is perhaps more striking is that the study found that black social-media users who rarely or never discuss race are more likely to… Read full this story
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