John Manoogian, co-founder and CTO at 140 Proof, makes an interesting observation about making money in the App Economy: free apps may deliver more returns than the micro-paid apps. Can this be? Manoogian, writing in TechCrunch, suggests that advertising-supported apps may bring in the most revenues over the long run. Here’s why: “Ad spending on apps of all kinds – both mobile and desktop — is growing. Most industry analysts choose to measure only mobile app spending though, as most apps are created for the mobile and smartphone space. Mobile advertising revenue increased nearly 1.5X in 2011, to top out at $1.6 billion for the year. The future of app monetization clearly lies in ad-supported model. A recent study by Cambridge University computer scientists found that 73% of apps in the Android marketplace were free, and of those, 80% relied on advertising as their main business model. Free apps are also far more popular in terms of downloads, the researchers said. Just 20% of paid apps are downloaded more than 100 times and only 0.2% of paid apps are downloaded more than 10,000 times. On the flipside, 20% of free apps get 10,000 or more downloads.” Trying to wring payments… Read full this story
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