Like it or not, Twitter continues to be at the forefront of social networking and sharing. We now live in an age when Twitter support is everywhere, and a few hours’ downtime at the service is worthy of international headlines. Although Twitter isn’t as simple as it used to be, the service continues to grow because it’s simple to use, doesn’t require a ton of attention, scales well across devices, and allows rapid-fire interaction with users around the world. Although plenty of people still tweet about what they had for breakfast, Twitter is often serving as a source for local and international news. The Summer Olympics getting underway in London should only serve to underscore that point.So it’s natural that governments and politicians would embrace Twitter as a way to communicate quickly with the public and even bypass traditional gatekeepers like mainstream media, bureaucracy, and lobbyists. Heck, via Twitter they could even engage directly with citizens and constituents!But guess what? When it comes to social media, a new “Twiplomacy” study finds that world leaders just aren’t very social. And they don’t really care what you think.TwiplomacyTo look at how world leaders used Twitter, public relations firm Burson-Marsteller sought out and identified… Read full this story
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Twiplomacy highlights a culture of followers, not engagement have 316 words, post on www.digitaltrends.com at July 28, 2012. This is cached page on VietMaz. If you want remove this page, please contact us.