2010 was a great year for Apple the business. Though we won’t know the results of this holiday season until January, it’s worth taking a look back at Apple’s fantastic fiscal 2010 (which ran from October 1, 2009 through September 30, 2010).Bottom line: Apple had about as good a year as any business can expect to have. The company recorded $65.2 billion in sales, an increase of 52 percent from the previous year. And profits were up, too: in fiscal 2010, Apple made $14 billion in profit, a 72 percent increase over fiscal 2009. Apple CFO Peter Oppenheimer quite rightly referred to it as “a monumental year for Apple.”Look at a chart of Apple’s total revenue for its last six fiscal years, and you see a company that’s on a steady upward march, its year-over-year growth slowed only slightly by the global financial crisis and recession that hit during Apple’s 2009 fiscal year.For the first fiscal quarter of 2011—that’s this current holiday season—Oppenheimer told analysts in October to expect revenue of $23 billion, which would be an increase of 47 percent over the previous year’s holiday quarter, but only a 13 percent increase over the last three months of fiscal… Read full this story
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