The success of a marketing campaign may either stand or fall according to what the headline says. The majority of all of your intended public may read only the headline and then make a decision on whether or not to continue reading your marketing message. It’s of incredible importance to take proper care in crafting the right headline.It is believed that as far as your advertising and content is concerned, that the headline makes up between 50 to 75% of the impact. This is especially true in internet marketing because there’s just so much information out there. You’re competing against tons of different people in every one of your niche markets. Most people only read the headline and make a quick judgment as to whether or not to continue reading your copy. There are 3 types of successful headlines that have been proven to work for the better part of the last hundred years. They are:1- Self Interest headlinesThis one is pretty much self-explanatory but I’ll go into a little bit further detail. These headlines appeal to the reader’s self interest and are purely based on reader benefits. They offer people what they want and how they can get from you.Take the headline… Read full this story
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