(Cinet)- Vietnam tourism image will be advertised on big world channel such as CNN, Discovery as well as on televion of key markets : Japan, Korean.. in the late months of 2008. According to Mr Vu The Binh, the director of the travel department under the Vietnam national administration of Tourism, 16 Billion VND will be scheduled to be invested in advertising the image of Vietnam tourism on big world channels.” For the first time the tourism industry has ever had such huge amount of money to advertise the image of tourism on the international mass media “, said he. The cost for advertising on the international channels that is too high compared to the capital for tourism promotion of Vietnam is also a big problem. Besides, enterprises have also proposed additional solutions to bring back the best effects for the advertising activities in tourism: holding big international events in Vietnam, tours to introduce the destinations in Vietnam to news agencies and foreign partners. Enterprises also regard the event of holding the universe contest recently as a good chance to advertise Vietnam tourism industry.