We have all had the experience of waiting for a client to make a final decision. Some customers may even need to visit two or three times in order to make a decision, but we all need to feel more confident about what we are buying. How? Why is this so difficult for some people? What can be done to help these customers make up their minds in a more timely fashion?For many customers, visualizing the change they are planning to make can be very difficult. This difficulty prevents them from being able to make decisions without a struggle. However, there are several things you can do to help these customers speed up the decision process with confidence.Home improvement centers are experts in allowing customers see and feel their products. Think about the last time you wanted to paint. Did someone in your home have a difficult time deciding on a color? Many homeowners are reluctant to change their home because they are unsure of how the new paint color will look. Paint companies and home improvement stores recognize this fact. Some stores and paint companies now offer special computer software which allows the home owner to scan in a… Read full this story
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