Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do not know the actual spelling for the Japanese Battle Call, but I do know how to say it and what it means to our team. I have never been a champion speller and I liked the pizzazz in the Bonzai spelling with the “Z” much better. Below is a strategic outline we used in setting up our target markets and then grid’ing the area out and then attacking that market to win customers to what we believe is the best service in the world.I would advise anyone who is serious about winning market share and dominating their market area to review this outline. First; print out this article and modify the outline to fit your business,… Read full this story
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