European retailers, like Germany’s Metro and the UK’s Marks & Spencer, are aggressively moving forward with RFID projects — with a creative flair that appears to exceed that of their American rivals, experts say. A host of cultural, political and legal factors in Europe are helping push the trend. “RFID is more justifiable in Europe than in the United States,” said John Greaves, who heads the global RFID technology integration practice at Deloitte Consulting, based in Chicago.A survey conducted during a trade show last month in Barcelona, Spain, by Deloitte Touche Tohmatsu and Retail Systems Alert Group showed that 70 percent of major European retailers are moving forward with plans to implement Radio Frequency Identification (RFID) projects during the next 18 months.The survey indicated that European retailers believe that their revenues will increase during the first five years of using RFID. The study, an executive summary of which was exclusively provided to CRM Buyer, indicates that these retailers have a combined annual revenue of US$5 billion, giving the industry reason to be “optimistic about future participation” of other retailers, and members of the global supply chain, in RFID projects.The study by Deloitte Touche and Retail Systems Alert Group, entitled “RFID:… Read full this story
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