You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you as a manager. Meaning you have little choice but to deal promptly and effectively with those perceptions by reaching and moving those key external audiences of yours to actions you desire.Thus, you are certainly getting a good deal when your business, non-profit or association PR investment creates behavior change among those important outside audiences that leads directly to achieving your managerial objectives. However, you’ll be able to accomplish this only after persuading those key outside folks to your way of thinking, then moving them to take actions that allow your department, division or subsidiary to succeed.Obviously, these managers are doing something positive about the behaviors of those important outside audiences of theirs that MOST affect their operations.Underlying such efforts is the fundamental premise of public relations: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we… Read full this story
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