Online wedding resource and gift registry the Knot has renewed its vows with America Online (NYSE: AOL), and will now become the premier wedding content partner for AOL, CompuServe, AOL.com and Netscape Netcenter. Additionally, the firm will be an anchor tenant in the registry area of [email protected], [email protected], [email protected] and [email protected] City.The Knot will provide wedding planning information, tools and community features for AOL’s Weddings area. The online resource will also create exclusive content for CompuServe.The Knot launched in August of 1996 with seed funding from AOL. The company has leveraged its relationship with AOL into a service that now registers more than 1,300 brides and grooms each day.”Being the premier wedding content partner for AOL has allowed us to reach the largest and most valuable audience online, said David Liu, CEO of the Knot. The new deal runs through 2003.Earlier this month, the Knot announced a major expansion of its gift registry service. Among the new categories are tabletop, bed and bath, home and garden, camping gear, major appliances, computers, home fitness equipment, furniture, power tools and jewelry. Since its launch in November of 1998, the registry has expanded to feature more than 10,000 items. The growth has been… Read full this story
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