Attracting hundreds of young people and expats in Hanoi, this musical festival celebrated Asian culture and featured bands from the ASEAN region as well as art and community groups from Hanoi. The event highlighted the importance intellectual property rights (IPR) protection.
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Festival performers from the region included garage rockers Blood Sugar Politik (Myanmar), traditional funk act Molam International (Thailand), the post-rock algorithms of Pulso (Philippines), Vietnam’s nu-metal heroes 18+, Hanoi DJ Slo-Lo, Hanoi indie rockers Mimetals, Ho Chi Minh city rappers Wowy, Nah and Vietnam’s R&B singer and beat boxer Minh Kien (Vietnam), and genre-defying electronic sound artists Muon (Singapore).
Besides non-stop live music on the main stage, the festival has featured a creative arts market run by the Hanoi Flea Market and a visual arts center curated by Hanoi’s Onion Cellar collective.
“Protecting IPR is vital to the development of ASEAN industries in arts and technology. We believe that protecting IPR unlocks the tremendous potential of creativity and innovation in composers, performing artists, writers, painters, filmmakers, computer programmers, and musicians”, said US Embassy Deputy Public Affairs Officer Michael Turner.
As well as promoting pride in the cultural vibrancy of modern ASEAN nations, the festival is also intended to highlight respect for artists in Asia via IPR./.